Across our ongoing partnership with PAST Outdoors, we've consistently delivered strong results by integrating targeted Meta and Google Ads campaigns with engaging content and compelling EDMs. In the first quarter of our partnership, we achieved an immediate 144% increase in Meta ROAS and an 18% uplift in Google ROAS. As of early 2024, we’ve maintained these efficiencies, achieving a ROAS 90% higher on Meta and 10% higher on Google compared to pre-partnership levels. Our approach not only improved ad performance but also extended the impact of store promotions through carefully crafted content and effective audience targeting, showcasing our ability to deliver both immediate and scalable long-term efficiencies.