Cuore of Switzerland, a market leader in custom cycling kits for top athletes, faced a challenge in acquiring digital enquiries for Australian teams. Despite their strong reputation and word-of-mouth referrals, they were only receiving about one enquiry every couple of months. To create more opportunities digitally, Cuore partnered with Craft to enhance their lead generation efforts.

We developed a dedicated landing page specifically designed to resonate with Cuore’s ideal customers, aiming to drive custom kit enquiries. Over the course of just three months, through continuous optimisations, we transformed Cuore’s digital presence. The result was a consistent stream of 30 genuine leads or more per month, a significant improvement from their previous rate of one lead every two months.

This targeted approach not only boosted Cuore’s digital enquiries but also opened up new growth opportunities in the Australian market.