Tasked with supporting Kate Miller-Heidke's Catching Diamonds tour, we designed a targeted digital marketing strategy to drive ticket sales. We executed a targeted Meta campaign for each tour location, optimising ads to drive page views and ticket purchases. Our strategy ensured fans in each city were aware of the tour and encouraged to secure their tickets. The campaign led to such high demand that additional shows were continually added. By the end of the tour, it included over fifty performances, showcasing the effectiveness of our strategy.