ARCH, a premier Australian architecture firm, embarked on a significant rebranding journey from dwp.design to ARCH. Craft was honored to support this transformation, ensuring their new identity embodied their cutting-edge vision and innovative approach to architecture.

Our collaboration involved designing a sophisticated new website that seamlessly tied together ARCH’s project gallery and showcased their talented team. To capture the essence of their exceptional work, we conducted an extensive video and photo project across four states, producing captivating content that highlighted ARCH's innovative projects and the brilliant minds behind them. Additionally, we provided professional headshots for over 70 dedicated staff members, creating a methodology that ensures future headshots can be easily integrated as their team grows.

The custom website we developed, ARCH, became the cornerstone of their digital presence, enhancing ARCH’s ability to showcase their portfolio and capabilities while strengthening their online footprint. Our work with ARCH demonstrates how a thoughtfully crafted digital experience, coupled with high-quality visual content, can elevate a brand and leave a lasting impression.